Yodo1′s Plans to Expand “Cut The Rope” Onto Other Chat App Services.
Cut The Rope, a physics-based puzzle game thats become a sensational hit in many regions around the world, has been having trouble finding traction in certain places like China. A China-based company that helps publish Western Games and works closely with Developers, Yodo1, has created plants to expand beyond its region.
A report done by those at Venturebeat has stated that the publisher will be partnering up with studio ZeptoLab to bring both, Cut The Rope 2 and Cut The Rope: Time Travel towards other Asia-focused chat applications such as KakaoTalk. With KaokaoTalk being one of the most popular used application in such places like Korea and Malaysia, making it an potential hub for application to receive traction and popularity.
Yodo1 shall also release all six of ZeptoLab’s Cut The Rope games within China. “As we’ve helped developers move into China,” said Yodo1 CEO Henry Fong, “we’ve discovered that they’ve also been having troubles with other key Asian markets; where not just the gameplay and monetisation are different, but often the discovery and distribution mechanics are also quite different from the US or European markets.”
Besides this, Yodo1 will also be co-developing updated version of the game optimized for China’s mobile market and for KaKaoTalk. Fong stated that the publisher works closely with game designer like ZeptoLab.
“We started expanding into Korea last year in October with a production company out in Seoul, and that team has been working with ZeptoLab on Cut the Rope 2 in particular, to add a lot to the game design.”
ZeptoLab CEO Misha Lyalin said that this partnership will make its games expand into new markets. “We want to ensure that players across the world can enjoy our games, and we’re confident Yodo1 will help us bring our unique game experience to new fans in China and Korea.”
The next move for Yodo1 will most likely to make some plans on checking out other popular Asian chat applications, such as Japan’s very own application LINE. It has yet to announce a full proof plan for the application, but its quite obvious that the trend of spreading apps onto other base apps such as KakaoTalk and LINE is on a huge rise.