Xiaomi’s Mi3 Launching In Malaysia Sells Out After Only 17 Minutes.
Xiaomi’s launch for its phones within Malaysia had went of stock under only 17 minutes, a pretty amazing feat.
Xiaomi began to sell their $280 Mi3 within Malaysia during May 2oth and their web store had ran out of units in no less then 17 minutes, While there hasn’t been an official statement released at the moment from Xiaomi regard the actual numbers of the phones sold, according to sources close to the matter who had attended their press event the previous day, Xiaomi had prepared a total of 4,000 Mi3s for its launch date. Even though this number might be seen as a bit low, It’s still quite an impressive feat, considering the fact that Xiaomi has yet to bring their best selling Redmi to the country.
Xiaomi held a press and fan meet up even at the Kuala Lumpur’s G Tower during May 19th. During the even, Huga Barra and Xiaomi’s President, Lin Bin, took to the stagee and mention some interesting information.
First thing first, The reason behind the Redmi not being made available is due to its successor, the Redmi 1S, shall be launched during the next month.
The newer models will arrive with a Snapdragon 400 processor instead of the Mediatek quad core chip that powered its predecessor. Due to Mediatek’s policy regarding source codes, Redmi/Hongmi owners have not been able to enjoy regular OTA update that other Xiaomi phones have become famous for. by switching to a Qualcomm chip, that should possible help to alleviate these problems.
Some other important bits that should be mention are, Xiaomi currently has over four authorized service centers based in Malaysia with even more to come. Xiaomi is also working along with Malaysian telcos Celcon, Digi, and Maxis to offer Xiaomi Phones to a much wider audience. Maxis is Malaysia’s largest cellular operator while Digi has seen one of its biggest growth among Malaysian telcos during 2013.
One of the biggest challenges for Xiaomi to succeed outside of China is their lack of brick and mortar presence. During their time in Malaysia, Xioami will catch insights of how they are going to handle this issue.
By cooperating with local carriers Xiaomi will be able to place its product on display at each telco’s outlet in electronic malls throughout the country which, in turn,will increase the brand’s visibility among those who aren’t tech savvy among the population.
Additionally, in South-East Asia, as in many other emerging markets, carriers don’t generally provide after-sales service. Availability of locally accessible service outlets is still one of the decision making factors for many consumers. Having four service centers up and running from the first day is an indication that Xiaomi is heading towards the right directions.
Following Malaysia, Xiaomi plans to expand towards Brazil, Indonesia, India, Thailand, Turkey, Mexico, Vietnam, and the Philippines.