Xiaomi Reveals Its New Flagship Smartphone, The Mi 4.


Xiaomi Reveals Its New Flagship Smartphone, The Mi 4.

After a long campaign of leaks and teasers, popular Chinese smartphone manufacturer Xiaomi has finally unleashed its new flagship smartphone, the Mi 4, recently.

CEO of Xiaomi, Lei Jun, has taken the stage among the euphoric applause from its fans to announce the new Android device, which takes a large step up from its predecessor by finally utilizing metal, though for its frame only. It’s still quite the step up from its android competitor Samsung, who only manufacture plastci device.Although, The Mi 4 looks somewhat similar to the iPhone.


The Mi 4 comes along with a 4-inch 1080p screen, and is powered by a 2.5Ghz Qualcomm Snapdragon 801 quad-core processor. Equipped with a 3GB of RAM and 16GB of internal memory and runs on a 308- mAh battery.  The Mi 4 also includes 13-megapixel rear camera, and an upgraded front-facing camera of 8 megapixels.

The Mi 4 will become available for total of CNY 1,999 ($322) for the entry-level 16GB model. The 64GB version will cost CNY 2,499 (around $403). The 3G versions will go on sale on July 29 (China Unicom) and August (China Telecom), while the 4G version will land some time in September. Xiaomi hasn’t stated when the phone will be available outside of China, however.

The device supports 4G, but originally only the TD LTE standard that covers all three of China’s carriers. The company states support for the international FD LTE standard will come nearing the end of the year, so it seems like the phone may delayed going on sale outside of China.

Lei said that the Mi 4 is the quickest smartphone around the globe, a ver much similar claim he made when the Mi 3 was launched during the previous September. He also emphasized how much work was taken to balance the design of the Mi 4 with the battery power. The latest device can last around a day and a half without charging on a “normal” usage, he states. It also makes use of rapid charging, With 60 percent of the batter being charged in no less then an hour.


Xiaomi have manage to make a name for themselves by selling smartphones equipped with high-end specs at lower prices than most of its competitors, including Samsung and HTC. It recently announced a brand new milestone after successfully selling over 26.1 million smartphones during the first half of this year, whcih has already surpassed the number of units sold for the whole of 2013.

The company is launches its overseas its expansion into full throttle with recent expansion into Malaysia, the Philippines and India, after made its initial steps beyond the Greater China region with the launch in Singapore earlier in the year.

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Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

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