Travel-based Startup Locaruu Will Allow you to Travel Alongside Famous Locals.


Travel-based Startup Locaruu Will Allow you to Travel Alongside Famous Locals.

As time goes by, travelling from one country to another have manage to become a lot less expensive and far more convenient. Globe crosser can also set their book flights online, check reviews for the best hotels through their mobile phones, and even print trinkets from their trips and have them delivered to their doors.

Although, increasingly, avid travelers are become more demanding when it comes down to the caliber of trips they go on, There is a new main focus, and its more then simply wanting to see less traveled areas, these consumers with to immerse themselves into the local activities.


Here comes a Japan-based travel startup by the name of Locaruu to save the day. By allowing foreigners traveling to meet locals and have a more exciting and meaningful trip, one where they hang out with the community and though leaders in a particular country.

Founder of Locaruu, Yuna Kim, commented that her sister, a tour guide with seven to eight years of experience in the field, was her main inspiration behind this idea.

“She often invited her customers (the Japanese travellers) personally to our place and cooked Korean food for them. These Japanese (travellers would send) her … postcards and gifts saying that having Korean food at our place was the most memorable experience to them,” said Kim, who went on to conduct research through talking to travellers on Ginza Street in Tokyo.

“I could confirm that (the market needs this) but at the same time, I couldn’t imagine myself using this service as a customer because I’ve never felt the need for a tour guide on my trips,” added the 34-year-old entrepreneur, who had travelled to Japan at the age of 18 to study at a fashion school. At 23, the adventurous self-proclaimed “ex-problem kid” moved to Canada to study at the University of Toronto.

Some examples of of the aforementioned local activities include “spending a morning shopping with an international model”  in the UK, or hiking around Tokyo.

Previously before founding Locaruu, Kim had worked as a Marketing and Advertising Sales Professional in various international companies, such as the current PwC, Eurosport, Google and Dow Jones.

Cash Money.

Currently Lacaruu earns revenue through two simple trailed and error ways. The First one, for each transaction made on Locaruu, Kim will stop take a 20 percent commission fee, and secondly, event can be easily promoted on the main page for an advertising fee.

“I had to focus on making the product, and finding hosts, but to make Locaruu successful as a global service, I think I’ll need some help from investors — not only the financial help, but also advice from them as my mentors,” added Kim.


One might say that Locaruu is somewhat similar to that of Voyagin, another Japan-based travel experience marketplace, even though the two are extremely different in terms of website UI. Both website also offer users an opportunity to experience travel in the most realistic and local way.

Although, Kim has stated that the difference lies in the fact she is focusing on acquire local stars.“If you could go shopping and get shopping tips from a stylist in New York or take a photo with a famous model in London, wouldn’t it be fun?” asked Kim, Who pointed that Locaruu has planed to acquire more celebrities onto its platform sometime in the near future. For Instance, one very well known fashion blogger and contributor to Harper’s Bazaar Australia, Margaret Zhang, shall be joining up with Locaruu near the end of the month as a local star.

For the time being, anyone can become a local star and guest at the same time, regardless of the origin of country. She further elaborated, “However, my initial focus will be on English-speaking countries such as US, UK, Canada and Australia as host countries and affluent Asian bilinguals as guests.”

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About Author

Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

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