TradeGlobal Changes Their Brand to Reflect Global Expansion.


TradeGlobal Changes Their Brand to Reflect Global Expansion.

End-to-end eCommerce solution provider Netrada North America announces its rebranding as TradeGlobal, LLC., the acquisition of Netrada China and the launch of Asia-Pacific operations out of Hong Kong. Private equity group Bregal Sagemount made a significant investment in the organization to further accelerate its global expansion and the development of technology solutions. Further, TradeGlobal is now an accredited Demandware LINK Solution Partner in addition to being a LINK end-to-end Partner since 2011.


TradeGlobal is the leading provider for website development, content management, digital photography, digital marketing, customer care, fulfillment and logistics services for more than 50 international fashion and beauty brands and retailers. TradeGlobal has broadened its service offerings with SaaS-based cross-border trade, global supply chain and omni-channel IT solutions. TradeGlobal’s teams in Cincinnati, Shanghai and Hong Kong drive market share, international reach, margin and competitive advantage for their clients with a global commerce solution managing all channels.

“We view TradeGlobal as one of very few eCommerce service companies that has evolved into an industry leading operations expert as well as a technology provider, opening growth opportunities far beyond those engaging in one of these areas,” says Bregal Sagemount Managing Partner Gene Yoon. “We expect TradeGlobal to continue a global leadership role in this segment and have invested the resources to ensure continued growth.”

TradeGlobal CEO and Co-Founder Dave Cook says, “For 13 years, we have grown with our customers in long-term partnerships, opening global operations where they need us and providing the solutions they demand. Today, our solutions reflect the reality of a globally integrated supply chain. The release of ‘TradeGlobal Enterprise’ allowed brands to achieve a truly customer centric omni-channel retail experience while reducing inventory in the global supply chain.”

TradeGlobal President/COO and Co-Founder Dave Eckley adds, “We are positioned to expand the development of industry leading solutions, technologies and services. In addition to our Cross-Border Trade and global supply chain solution, we look forward to exploiting our on-site Celerity Innovation and Research Center. At this new exploration center, we collaborate with our clients and partners to develop tomorrow’s relevant commerce technologies, solutions and retail concepts. Our research and merchandising area creates an opportunity to push the envelope of the consumer experience. The new technology center speeds innovation in a creative and collaborative environment.”

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Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

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