Tencent Decides to Embrace The Ways of Online to Offline Services.
Chinese Internet giant Tencent has plenty of products under its portfolio, other than owning its own social network QQ and popular messaging service WeChat, it has also gone off to publish games and dally with e-commerce. During the GMIC Beijing today, chief operating officer of Tencent, Mark Ren, had revealed some of the main focuses of the company. Its basically a ‘connected company’ that links together not only people, but also the service and products towards the people.
On and Off.
To further illustrate upon this concept, Ren went on to point out certain examples of taxi-booking application DiDi Dache and China’s Yelp Dianping, both of which Tencent has Invested in recently. He went on to show that these services have helped connect offline behavior towards the internet. DiDi Dache has raised a total of $100 million financial round from investors that included Tencent during January of this year, While in February Tencent has taken up 20 percent stake on Dainping.
Ren further unveiled that Tencent’s goals are to cover as much grounds within the online-to-offline services than what its’ doing at the moment. Although, he did acknowledge that as a humongous Internet firm, Tencent won’t be able to bring offline behavior offline, as companies who have the capabilities to do this have a much more in-depth understanding of traditional offline industries. He said that he believes that more firms such as Didi Dache and Dianping, which use the Internet to help out businesses, will continue to emerge.
With trends seeming to move towards that direction, Ren believes that Tencent will need to open up in order to work with other partners, including offering the use of its cloud services to any merchants or developers, even those who aren’t willing to cooperate with Tencent.
I believe that Tencent should not connect such traditional services online all by ourselves, but align ourselves with these connected companies that will crop up. So we should focus on our platform and ensure the easy use of our APIs, so we can help these firms to succeed.
Earlier within the year, Poshu Yeung, the vice president of the international business group at Tencent, had told reporters that the company wants WeChat messaging service to become more than just a simple commerce or even advertising platform, it wants to show merchants hot to utilize WeChat to develop use cases that make it far more convenient for uses, particlarly when it comes down to online-to-offline activities.
Given their main objective being all about connectivity, It should be expected of Tencent to continue investing in even more online to offline companies as it searches for ways to expand its presence in the entire ecosystem and compete with e-commerce giant Alibaba.