Tablets Amounted Up To $935M Within The Southeast Asian Region.
Since the initial launching of the iPad and Samsung Galaxy Tab have manage to make their way into the Asian market, consumers have been spending far too much time on these tablet devices, either keeping up with information through the internet or playing games on a much larger scale. And from whats been discovered, this does now show any sign of slowing done at anytime.
A report made by the GfK stated that tablets have become strong in demand this year in location of Malaysia, Singapore, Thailand, Indonesia, Vietnam, and the Philippines. Consumer based in these Southeast Asian countries have purchased a total of 3.6 million tablets starting from January to April of this year. The whole net value of that is totally worth US$935 million, with Vietnam, the Philippines and Indonesia being the one of the fastest growing tablets market within the region.
At the moment, the largest market would be Indonesia, as the country has sold over 1.45 million units and generated a total of US$252 million. These numbers accounts for 43 percent of the total sales volume for the entirety of the Southeast Asian region.
The tablet growth in SEA is due to prices declining below US$100, therefore being even more affordable in less affluent develping markets, according to studies of the GfK. Concurrently, GfK tracking this year revealed average prices of the device falling to US$278, which is 25 per cent lower than last year.”
While the exact growth in SEA is driven by tablets that are priced below US$300, it’s the US$200 to US$300 tablets that registered the most growth during this segment, higher than the below priced US$100 tablets. The former category was around 366 percent, while the latter was at 214 percent.
Thailand made a negative impact on these sales due to the country’s political unrest that affected consumer purchasing. Although, the country featured the largest number of low cost and cheap tablet brands (53 in number). The Philippines followed second with 39 brands.
The report stated that even with these numbers, penetration levels for tablets are still at an all time low within the region, though it did include that an entire year is still left for the market to see some rising potential in the form of new and currently existing manufacturers working within Southeast Asia.