Stylista Forms a Strategic Alliance with Myntra and Flipkart.
Stylista.com has recently announced an strategic alliance with the fashion e-tailer known as Myntra.com along with Flipkart.com, who owned a total amount of 50 percent market share when it comes to the online fashion space.
This latest partnership shall involve retailing Stylista’s limited edition designer clothing on the fashion e-commerce platform Myntra alongside with Flipkart. With the quickly expanding online retail within the country, this collaboration will provide shoppers with even greater access to affordable design wear.
Avnish Chhabria, CEO, Stylista.com, said, “Stylista has grown by nearly 40 per cent month-on-month since launch, and will now target sales of over US$4 million for its first year. Our association with Myntra and Flipkart further strengthens our position by reaching out to a far larger fashion conscious audience. Moreover, it leverages the need for affordable luxury and product differentiation in a crowded fashion e-commerce marketplace. We couldn’t be happier to work with a team that shares our collective vision and strengthens our value proposition. Indian shoppers are now increasingly asking for exclusive products and are willing to pay a premium for designer garments. This opportunity lets our designers reach out to a far larger consumer demographic and creates desire for homegrown brands pegged to go global in the years ahead.”
Commenting on this recent collaboration, CEO of Myntra.com and Head of Fashion for Fliptkarkt.com, Muksesh Bansal stated, “We are extremely pleased to announce our association with Stylista, as it establishes Myntra.com as a coveted platform for designer labels to showcase their collections and reach out to all fashion aficionados across the country.”
He added, “This will be a mutually beneficial association, as it will provide Stylista access to the expansive consumer base of both Myntra and Flipkart.”