Startups Aims to Fix The Language Barrier Between User and Mobile Device.
Bangalore-based startup, Reverie Language Technologies, are the creators behind a Hindi-based interface that allows those who barely understand the English language to better navigate their mobile phone with the use of the Hindi language in place instead. .
The founders behind this startup, Arvind Pany, Vivekanand Pani and SK Mohanty were highly aware of the opportunity allowing mobile devices in local language during 2009 when cheaper phones and lower tarrif lead towards a grander mobile penetration within smaller towns.
Offering a language product as a cloud hosted service for application developers and content owner,s Reverie has global customers that include Samsung and Qualcomm. The company has won over $100,000 prize Qualcomm as winners of QPrize competition and raised around $250,000 from various individual investors.
The company currently contains a revenue of over $1 million, which is expected to double during the next year. Given that more than 99% software available within India requires at least some basic understanding of the English language, the lack of support has so far restricted access to technology onto small fraction of the population,
Searching for ways to solve this problem, startups have been targeting non-English speakers to develop solution that convert existing software application into regional languages.
Pune-based startup LinguaNext allows enterprise application to be localized into multiple languages without making changes onto he code or database. The company raised a funding round from Helion Venture Partner during January and earned Rs 20 crore in revenue during fiscal 2013.
“We are seeing huge demand for our software in both the government as well as private sector as organisations are realising that not all employees are comfortable with English,” said LinguaNext chief executive Jagdish Sahasrabudhe, who cofounded the company along with IIT-Bombay alumnus Rajeevlochan Phadke in 2010.
Maharashtra Tourism Development Corporation came to a decision of utilizing LinguaNext to convert SAP reports into Marathi during 2013.
“We have more than 80% Marathispeaking employees. Although they do understand basic English, Marathi-based software increases their understanding and thus the productivity,” said Akhilesh Shukla, head of IT at MTDC.