SocialCops Secures US$320K From 500 Startups.
A data and analytics startup based in India, SocialCops, has recently manage to raise a funding round of US$320,000 from Silicon Valley-headquarter startup accelerator early staged VC fund house 500 Startups, and Angel investors Rajan Anandan, MD, Google India and Manoj Menon, Frost & Sullivan APAC.
This funding round shall be invested towards scaling up the team.
This Delhi-based startup utilizes mobile phone as a source ground level data regarding public infrastructure and access to services. It also empowers field workers through a non-profit organization to collect data through low-cost, internet-enabled smartphone, removing the reliance on traditional paper data collection and middlemen.
“SocialCops is taking Big Data in a direction that very few companies have been able to do – providing data and insights that can help solve real problems for most of the planet,” said Pankaj Jain, Venture Partner, 500 Startups.
Within Inda, most of the government benefits are not realistic due to loopholes in the system and lack of data to help formulate a sustainable model. Most of these issues concerning million of people are based around a sample of surveys made up of 100-200 people, thereby creating a flawed policy. With the use of current tech, the startup made it their objective to empower decision-makers with accurate data to address problems of public infrastructure.
“I am thrilled with the pioneering work that SocialCops is doing. We are limited only by our imagination in terms of how technology can address the challenges facing humanity. SocialCops is well-poised to play an important role in helping shape a better future,” added Manoj Menon, Managing Director, Frost & Sullivan APAC.
SocialCop aims to track parameters such as teacher attendance in public schools, quality of public infrastructure, and adherence and access to medical car on a continuous basis. According to the company, during these past eightm onths, it has manage to already place mobiles to work on a variety of intractable issues in India such as getting citizens to rate cleanliness on streets to creating public reward system. It’s also tracked patient misconception regard cervical cancer and adherence to medication in pregnant women to aid resources allocation in healthcare.
“The census in many developing countries occurs only once in 10 years and often the data is outdated before it can be used. We want to power even the census on a real-time basis by leveraging our non-proﬁt partners who reach the remotest parts of the world,” said Varun Banka, Co-founder, SocialCops.
SocialCops revenues tend to mainly come from corporate and funding agencies through their marketing and corporate social responsibility budgets. This startup has already sided with giant companies such as Unilever and Michelin as its clients.