Snowball Mobile App Soars in Popularity With Smartphone Users.
A mobile ad application that gives out reward points to anyone who mes any recommendations to their friends, “Snowball“, has recently gained a surge of popularity from smartphone user. According to Google Play and Apple App Store during June 2, the number of downloads for Snowball on their service is quickly soaring to the sky’s.
Unlike other reward application that give away reward points for user who view advertising messages, the Snowball application grants points when the user makes the recommendation on the application to his friends, hence forth maximizing the word-of-mouth method.
As user receives reward points if a person whom they have recommended makes another recommendation, the user’s point can literally “snowball” instantly. During the start, the user can gain points when they view an advert message that appears in the form of a push alarm. If they send a similar message towards their friends on their contact page and some of the friends view this message, the shall receive additional reward points.
An advertiser who has had experience in paying for a multiple number of reward apps said, “Comparing to any other reward app, Snowball was three times more effective.” As Snowball messages are posted on many other social network services such as KakaoTalk, Line, and Facebook, its advertising effect is more powerful than any other apps.
A Snowball official said, “Snowball is a new form of advertising platform that combines the existing features of reward apps with the best of social network services. We expect this to be a useful channel for distributing other contents such as music and movies other than ad messages.”