Snapdeal Launches A New Service Named Launchpad For Entrepreneurs.
India online marketplace, Snapdeal.com has recently intro new platform named ‘Launchpad’ for innovators and inventors across the country to showcase products on the website. The platform will help entrepreneurs and startups alike, market and reach their products to a total of 25 million Snapdeal users in over 5,000 cities and town.
Products will have to under go an internal screen on a variety of parameters including innovation and marketability, before it can be placed up on the site.
“With the introduction of this new platform, we aim to bring forth the creativity of individuals and smaller groups of innovators whose products address the needs of end consumers, but don’t have access to nationwide distribution. We look forward to receiving submissions of out-of-the-box products, which will help consumers address needs that they do not even realize exist,” said Kunal Bahl, Co-Founder & CEO, Snapdeal.com.
It has followed the Wal-Mart’s direct distribution model where small traders can also sell their products nation-wide alongside the giants.
In order to apply, innovators must first need to develop an actual working prototype, which will proceed to be screened initially by the Snapdeal team. Everysingle eligible entries shall be listed on Snapdeal, from the place customers will be able to purchase the products. Winners will be chosen through the use of public voting.
The winning innovation shall be highlighted throughout all channels including media and online promotion. Snapdeal Launchpad’s main objective is to empower innovators by eliminating the requirement for scouting distributors in specific geographical regions, increase of capital investment, high marketing cost and unsold inventory.
The India e-commerce space is throbbing with all sorts of individuals trying to grab the attentions of consumers through their innovative creations. In a marketplace model, its highly important to educate small traders on sending emails, clicking and uploading a picture as well as warehousing and inventory management. Plenty of e-commerce firms have began providing digital literacy to receive more merchant online such as Amazon, who have set up a small business accelerator across cities, and eBay, which organizes webinars every week on how to sell online.