Samsung Changes Heathrow’s Terminal 5 into ‘Terminal Samsung 5 Galaxy’.
Samsung’s massive marketing campaign is reaching some tremendous new heights recently with the announcement that Heathrow’s Terminal 5 shall be rebranded for two weeks to promote the company’s flagship Galaxy S5 Android Phone.
Beginning on Monday, every area of the terminal will feature the “Terminal Samsung Galaxy S5″ handle, with all the signage and digital screens promoting the handset and projecting images of the product. Samsung’s UK marketing VP, Russell Taylor, has described this as a “one-off opportunity to push the boundaries like no other brand has been allowed to do before.”
A Heathrow Airport spokesperson made it clear that Samsung hasn’t bought the actual naming rights to the terminal, just an expansive ad campaign to be distributed within it. She stated ”Samsung want to call it Terminal Samsung Galaxy S5 and we are relaxed about that.”
While the Airport Terminal is not stranger to having other companies buy cast amounts of advertising space, no company has as of yet been allowed to saturate its brand. There will also be additional directions pointing any one who is interested in the S5 to the Dixons Travel store where they may be able to either try or purchase the handset immediately.
Samsung isn’t pausing at their physical space, either, as the Terminal 5 website will also see an S5-branded homepage. Putting it simple, if the individual is considering a trip through one of Europe’s busiest and most prominent terminals, the only way to for them to be able to avoid seeing Samsung latest flagship mobile device will be to go walking in blindfolded
From Samsung’s press release:
“The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone.”