Samsung and Apple Devices Dominate Smartphone Device.

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Samsung and Apple Devices Dominate Smartphone Device.

Samsung and Apple account for the majority of the top 20 smartphone  models sold worldwide in Q1 2014. Heavily marketed flagship devices like  the iPhone 5s 16GB and Samsung’s Galaxy S4 i9500 16GB top the rankings.  “Samsung’s dominance is driven by its market leading 27% market share  and despite Apple’s lower market share its small, clearly tiered  portfolio creates significant volume for just a few SKUs,” commented  Nick Spencer, senior practice director, ABI Research.

Sony, LG, and for the first time, Xiaomi make up the rest of the top 20,  with Huawei dropping out. “The much talked about Chinese vendor Xiaomi’s  top device by shipment volume is the Redmi, which is now available  outside of China, at a very affordable $130,” added Spencer.

Smartphones.

The other smartphone vendors are struggling to compete with Apple and  Samsung’s huge flagship device marketing budgets, both above the line  and in channel. ABI Research expects Huawei and HTC to bounce back in to  the top 20 after the launch of their flagship devices the HTC One M8 and  the Huawei Ascend P7 in Q2 2014.

“The presence of the Samsung Galaxy S3 i9300 16GB and iPhone 4s 8GB in  the top five is testament to the enduring appeal of these models and the  vendors strong brand, enabling a long and profitable lifecycle, that  other vendors can only dream of,” finished Spencer.

ABI Research provides in-depth analysis and quantitative forecasting of  trends in global connectivity and other emerging technologies. From  offices in North America, Europe and Asia, ABI Research’s worldwide team  of experts advises thousands of decision makers through 70+ research and  advisory services.

“The presence of the Samsung Galaxy S3 i9300 16GB and iPhone 4s 8GB in the top five is testament to the enduring appeal of these models and the vendors strong brand, enabling a long and profitable lifecycle, that other vendors can only dream of” (image: Janitors/ Flickr)

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Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

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