Rakuten Marketing Acquisitions DC Storm for Undisclosed Amount.
Rakuten Marketing has recently announced that it has managed to acquire a UK-based technology company by the name of DC Storm. DC Storms provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytic tools, and consulting services. Temrs of the deal have yet to be disclosed.
“DC Storm’s technology and expertise provide the clarity needed by CMOs to make the most effective and most profitable decisions. This acquisition fulfills our promise to bring empowerment to the digital marketing environment through increased transparency.”
DC Storm differentiates its offering by providing an independent, comprehensive and transparent view of campaign performance across all marketing channels. Furthermore, DC Storm’s experts services team ensures clients have the option of creating a customized solution that reflects their specific business needs. This unbiased and sophisticated analysis of individual, multi-channel and omni-channel performance is delivered through its centralized, simple-to-use platform.
“As one of the pioneers in attribution, analytics and tag management, DC Storm directly addresses the number one issue facing today’s digital marketers – transparency and independent analysis of campaign performance,” said Yaz Iida, chief executive officer, Rakuten Marketing. “DC Storm’s technology and expertise provide the clarity needed by CMOs to make the most effective and most profitable decisions. This acquisition fulfills our promise to bring empowerment to the digital marketing environment through increased transparency.”
With its seemingly unlimited amount of number combinations of marketing channels that make up the customers journey, measuring performance and attributing value has become increasingly much more complex. Without a clear understanding on how much each marketing channel influences sales and which combination of channels have the most impact, marketers may be over- or under valuing channels Rakuten Markting recent acquisition of DC Storm directly addresses these challenges by providing a comprehensive platform for digital marketers to measure and analyze performance across all channels and devices.
Furthermore, DC Strom has developed a strong reputation for its tag management capabilities. For digital marketers, this means that will be able to simple include new channels to the Rakuten DC Storm attribution platform with having to necessarily rely upon a development team to write code each time they want to add or subtract a marketing channel.
“We started DC Storm in 2004 with a vision of providing an accurate way to measure marketing activity and utilize the insights to optimize performance. Instead of relying on black box algorithms or machine learning, we combined deep analytics and expertise to present data in meaningful ways that clients can easily understand,” said Seth Richardson, chief executive officer, DC Storm. “This approach has enabled us to realize tremendous growth and align with innovative partners including Rakuten. Today we not only celebrate joining the Rakuten Marketing family, and the exciting opportunities this brings for our clients, but also the fact that it reaffirms Brighton’s status as a world-class hub for digital marketing.”
Every one of DC Storm employees are based either in the UK, US and Germany, will be staying with the company and its headquarters and remain in Brighton. The company will also continue on with its main goals of providing independent marketing performance measurement across all channels.