Rakuten Extends its Digital Loyalty Program Through SessionM Partnership.
Session M and Rakuten have recently announced a strategic partnership, in order to power the expansion of the Rakuten Super points loyalty program. This is SessionM’s very first partnership within the Japanese market, and its a strategic next step towards its global expansion plans for the year of 2014.
With this recently established deal, Rakuten will have the technology to give mobile user access to its popular loyalty program, and advanced mobile advertising capabilities. The global e-commerce leader shall employ the SessionM technology in Japan firstly, with potential rollouts within other markets.
Beginning during this spring, SessionM’s technology shall integrate Rakuten Super points loyalty program into a variety of mobile applications, both Rakuten-owned and through partnerships with 3rd party mobile application developers.
Rakuten Super Point are currently redeemable at over forty Rakuten online and offline services. With the mobile loyalty program, mobile users shall be able to accumulate Super Points using a wide variety of mobile application which include Rakuten Web Search Application, making loyalty program even more flexible and easier to use. With Smartphone penetration rising rapidly in Japan, popular messaging platforms such as Rakuten’s Viber and strong mobile loyalty programs and technologies such as SessionM will strengthen Rakuten’s foothold within Japan’s mobile space.
“SessionM’s mobile expertise coupled with Rakuten’s significant global presence is a powerful combination,” said Lars Albright, CEO and co-founder of SessionM. “Our momentum since the start of 2014 along with our overseas expansion with Rakuten this spring have made for an exciting year already. We are thrilled to be working so closely with Rakuten.”
SessionM has managed to form partnerships with some major global brands such as AOL, Viacom, Zynga, Unilever and Ford, among many others.
“SessionM has partnered with other leading mobile publishers, and is a technology leader in mobile loyalty with a comprehensive and scalable platform,” said Takuji Maekawa, Head of Reward Business of Rakuten. “We look forward to working with SessionM to bring top quality mobile content and ad experiences to Japan. We see this as the start of a long and fruitful partnership.”
SessionM’s mobile loyalty and engagement platform reaches a new potential audience with over 60 million monthly active users across hundreds of premier mobile publishers. The company has also recently released a new loyalty based location check-in product called mPLACES, which is on pace to deliver million of monthly check-in for U.S. merchants and brands.