NQ Mobile Named Finalist in 2014 CTIA E-Tech Awards.
NQ Mobile, a leading global provider of mobile Internet services, announced today that NQ Live was named a finalist in the Mobile Marketing & Advertising category of CTIA’s annual Emerging Technology (E-Tech) Awardscompetition. Representing the most innovative and cutting-edge emerging mobile services, solutions and technology, the E-Tech Awards finalists feature the best in areas such as network equipment, M2M and the Internet of Things and the cloud.
The E-Tech Awards ceremony will take place Wednesday, September 10 from 12:30 p.m. - 1:00 p.m. at Studio C.
NQ Live is a connected, always-on Android desktop experience enabled through the wallpaper environment that turns a mundane, static Android wallpaper into an immersive and delightful content experience for consumers while empowering content providers, publishers, and brands with the opportunity to turn every mobile interaction with into an active consumer engagement. NQ Live is a publisher’s dream platform going beyond the typical application and the web browser paradigm, and turning the device into a new smartphone experience.
Since launch in October 2013, the technology has been adopted by Sprint to power Sprint Live as well as Sprint Music Live on the HTC One® M8 Harmon Kardon® Edition and Sprint Fit Livesm on the Samsung Galaxy S® 5 Sport, both available exclusively through the carrier.
NQ Live was selected as a finalist based on its ability to drive greater engagement with smartphone users and its power to help brands, carriers, manufacturers, content publishers and developers to customize and deliver their own unique content or experiences in real time.
“We are honored that an esteemed organization such as CTIA has recognized NQ Live as a groundbreaking technology that opens new opportunities for marketers looking for an authentic and interactive way to engage their audiences,” stated Gavin Kim, President, International and Chief Commercial Officer, NQ Mobile.
“CTIA awards recognize the best and most innovative products and services for wireless companies looking to improve their operations and their engagement with their customers. Perfectly positioned for retailers to prepare for the holiday buying season, Super Mobility Week attendees will see what will be the next hottest devices and services,” said Robert Mesirow, CTIA Vice President and Show Director.
Super Mobility Week attendees and online users will also have the opportunity to choose a “Crowd Favorite” by voting for their favorite product, not just finalists, in each program. Online voting is open now and runs until Monday, September 8 at 5:00 p.m. ET. Super Mobility Week attendees can still vote via text onsite starting September 8 until 10:00 a.m. ET Wednesday, September 10.
Super Mobility Week will take place September 9, 10 & 11, 2014 at the Sands Expo & Convention Center in Las Vegas.