Mobile Analytics Splitforce Secures $150k Funding.
Mobile analytics company Splitforce has recently launched their automatic A/B tested service named Auto-Optimization for iOS and Android that’s stated it shall astonishingly increase the speed and efficiency of running user test for startups.
With over 250 application developers currently being served, the company has also announced that it has manage to successfully raise a total of $150,000 in financial funding led by SOS Ventures and angel investors, these include Simon Newstead, the CEO of Frezoo, Steven Ho, an entrepreneur whose companies have been acquired by eBay and Yahoo, Jamie Lin, founder of accelerator AppWorks, and Guillaume Luccisano, founder of Socialcam.
Auto-Optimization comes along with the support for user targeting. For an in-depth look at how things work, check Splitforce has set up and explanation on their site.
“From an A/B testing standpoint, this is really useful because if you are looking to personalize an app for different segments of users, you are running different tests on different segments, and for each segment you have to spend time managing that test,” explains founder Zac Aghion.
“But with Auto-Optimization, you can actually automate the test for all your user segments without having to actively manage them.”
Auto-Optimization is based itself around a class of algorithms named Bandit algorithms, Aghion explained, and it emerged from the multi-armed Bandit problem.
“It’s an English term for a slot machine and the problem is basically that you have a multi-armed slot machine. Imagine one with many different levers you can pull and each lever has a different rate of payout. One lever might pay out 25% or 10%, and you don’t know what the different payouts are. The problem is really how do you maximize the total payout by pulling the levers in some particular way,” says Aghion.
He further included that the algorithm Auto-Optimization utilizes becoming more precise during the passing time of using sampling.
While most major companies that have an offering for A/B testing software have begun to move towards a Bandit algorithm approach, Aghion stated that Splitforce differentiatiates with Auto-Opimization, as well as offering support for both the iOS and Android native application and Unity, the popular game engine.