Leading channels Zing and Lamhe join TVPlayer.
Zing is the number one British Asian Bollywood Lifestyle channel in the UK offering an exciting mix of shows. With local shows, Bollywood entertainment, movies, drama and music, its essence covers an innovative blend of programming.
Last month, the channel ranked as top third channel in the South Asian TV market, with a monthly reach of 1,048,000 in June . TVPlayer audiences can now enjoy regular Bollywood updates on ‘Zing Bollywood Now’, ‘Bollywood Life’, and ‘Bollywood Business’, get the UK’s take on Bollywood with ‘Brit’s Bollywood’, as well as catch the latest glamour trends on ‘Trendsetters’. Viewers can also get up close and personal with Bollywood celebrities on ‘Fanography’’ and lots more.
Lamhe is ZEE’s latest addition to its bouquet of channels. It showcases the very best of South-Asian entertainment aimed at viewers who love to watch drama, classic Bollywood movies as well as lifestyle programmes. Viewers can enjoy award-winning shows such as ‘Astitva (Identity)’ and ‘Kasamh Se’ (Promise), as well as culinary highlights with ‘Great Chefs of India’.
TVPlayer launched its DESI pack to cater for the growing popularity of South-Asian channels such as Zing and Lamhe. As part of the licensing agreement, TVPlayer has obtained live streaming, catch-up and network PVR rights in advance of a platform wide update scheduled to launch later in the year.
Neeraj Dhingra, CEO, Europe: “ZEE entertains 700+ million viewers across 169 countries. Our channels Zing and Lamhe offer a distinct set of programmes that differentiates them from others in the market making them a great addition to TVPlayer platform. The content on both is aimed at a wide cross-section of the audience of all age groups and we are making it accessible across various types of platforms.”
Lewis Arthur, Platform Manager of TVPlayer, says, “Zing and Lamhe have a huge fan-base in the UK and we are excited to provide another platform for their users to view great Bollywood shows and the best of Drama through these channels. Our DESI pack has been popular since we launched on TVPlayer, indicating the consistent and growing demand for this content in the UK.”