Korean Gaming Industry Causes Mobile Data Analytics to Grow In A Rapid Pace.
Most game developers that have managed to succeed in the world market analyze data on each national market’s user and their lives times value constantly.
Korean gaming publishers and developers must do a similar thing to raise their possibilities of succeeding within the global market. This is what the president of 5Rock, Lee Chang-soo, Korea’s mobile game analysis tool crater, stated during an interview.
The huge importance of data analysis is continuing to grow at a rapid pace within the gaming industry. According to sources from the industry during May 12, Korea’s major game companies such as Neowiz Games, NCSoft and CJ E&M Netmarble are increasing relying upon data analysis tools available externally, furthermore to internally develop tools. For Instance, 5Rocks has stated to have over 400 customer firms based in Korea and elsewhere as of the end of April this year.
Since March, the data analysis tools that were developed by 5Rocks was made available to some Korean game developing companies such as Sudaytoz and We Made on a trail basis. During that one month alone, after the commercial launching in early April, as many as 400 game companies have signed up to use the service.
Established during February last year, 5Rock is expecting that it would be able to break even by the end of this year. During last year, it was given a total of 2.5 billion won investment from Global Brain Corp. of Japan, followed by strategic alliance deal with Adways Inc., a Japanese ad agency.
Lee of 5Rocks said, “In the United States, there are several app analytics firms such as Flurry and App Annie. I believe there will be at least three or four such service firms in Asia by the end of this year. Given the rising demand, we plan to expand our business aggressively, including opening of a U.S. office.”
According to Gartner, Inc., the business intelligence market including mobile data analytics in the Asia-Pacific region would reach US$1.4 billion this year, up 7.4 percent from the previous year, buoyed by a high growth in data recovery and mobile segments.