Klarity Rolls out Tencent Weibo App For Hootsuite.
Media Analytics Corporation has recently announced that Klarity launched a Tencent Weibo analytics app integration for HootSuite, the world’s most widely adopted social relationship platform.
Tencent Weibo is a microblogging site that mixes the capabilities of both Facebook and Twitter, and it is one of the most popular sites in China with over 530 million registered users. Businesses operating in the Asia Pacific market can gain a significant competitive advantage if they can gain insights into the social behavior of these users.
Klarity’s Tencent Weibo Analytics app integration enables Hootsuite users to analyze data from brands and consumers engaging on the social network directly from the Hootsuite dashboard. With this ability, the app empowers companies and marketers to compare social data and metrics leveraged from Tencent Weibo.
Marketing with social media in China is very important because – compared with social media users in other markets – Chinese consumers are more likely to consider buying a product if they see it discussed positively on a social-media site, and more likely to actually purchase a product or service if a friend recommends it on a social media site, according to a McKinsey study.
China is now the world’s largest social media market with over 620 million active social media users. Asia accounts for some 43 percent of the world’s social media users.
“This app integration within HootSuite is a great introduction into the analytical capabilities of Klarity, and an indication of the momentum of the product in the global marketplace,” said Stephen Wong, President of Media Analytics Corporation .
Media Analytics Corporation’s social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company is the official reseller of Klarity for the U.S. and U.K. markets. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.