KaKao Games Has Reaches A Milestone Of 500 Million Subscribers.
The operator of the nation’s top mobile messenger application Kakao Talk, Kakao stated on Monday that the number of their subscriber count for its mobile game platform, Kakao Game, has surpassed over 500 million earlier this month.
Cumulative sales from the gaming platform have surpassed over 1 trillion won earlier within this year, after only 20 months since the launching of the service.
Kakao Game currently provides over 467 mobile game titles from 230 partner companies which include CJ E&M, Nexon, Wemade Entertainment and Neowiz. During its original launching in July 2012, the service only contained 10 game titles from seven partners.
With the huge amount of people using KaKao Talk users worldwide reaching a total of 145 million as of early of May and estimating to exceed a total of 35 million within Korea, Kakao Games seems to be enjoying a rapid growth.
Its aggregate number of subscribers had reached over 300 million during July 2013, a year after its release, and within the next eight months, this number has exceeded 500 million as of early May.
To celebrate this amazing achievement, Kakao will be offering a promotion in which it shall give out a free emoticons pack for those who have downloaded and played any game titles from its recommendations. The promotion will run until June 2.
Kakao has sworn to strengthen its ties with partners so they may enhance the gaming platform to make it far more enjoyable and convenient for users to play games with friends. Kakao Game has taken over the nations mobile game platform sector.
With only two or three exceptions, all the items in the top 10 most popular free application list on Google Play of Korea, the most popular smartphone application market, has provided through Kakao Game as of May. While it was the sole player within that sector when it first launched, Kakao Game opened a new market in Korea.
Ever since then, it has led the rapid growth of the domestic mobile gaming industry, Its games, such as “Anypang” developed by Sunday Toz, “Dragon Flight” by NextFloor and CJ E&M’s “Modoo Marble,” have enjoyed immense popularity among Korea users with more than 10 million downloads each.
Although, As of recently, Kakao Game is expected to face some fierce competition by contenders in the mobile game platform business.
The nation’s top web portal Naver’s subsidiary, Camp Mobile released its game platform service Monday, with its operations based on its closed-typed social network service “Band” with over 29 million subscribers already.
Camp Mobile has stated that it will allow partner companies more freedome to provide their applications without the necessary need for a preliminary review, bringing down the entrance barrier that has hindered the creativity of much smaller game developers coming into the market. It also set its platform commission rate down to 14 percent, making it 7 percent lower than that of Kakao Game’s 21 percent.