Kakao CEO Speech On the Thrive Success of Their Business.
Co-chief executive Lee Sirgo of Kakao Corp. was a recent keynote speaker at the Mobile Asia Expo 2014 (MAE 2014) held in Shanghai, China, stressing out that a successful mobile platform should be firmly based on creating a new value in the first place.
Kakao corp, the creator behind KakaoTalk, one of the world’s fastest growing mobile platforms and Korea’s biggest messaging application, has brought global attention onto its success story behind the sensational hit mobile platform.
KakaoTalk is a free mobile Instant messaging application for smartphones with free text and free call features. It was launched on March 18, 2010 and is currently available on iOS, Android, Bada OS, BlackBerry, Windows Phone, Nokia Asha and Personal Computer. KakaoTalk currently has 140 million users and is available in 15 languages.The app is also used by 93% of smartphone owners in South Korea. (Wikipedia)
Under the theme of ‘Rich Services, the New Driver of Mobile,’ Lee said the secrets of Kakao’s success lies in their continuous efforts to develop various platforms that need to provide new value in the area of social, marketing and content.
He said in his speech, “To my surprise, the answer came easily after I rephrased the question: Rather than focusing on ‘how to make profit and what to sell,’ which was the question I was obsessed with, I would think about ‘how to connect users and who to be linked.’ That was the critical moment when we started focusing on developing new value through the tools of ‘connection’ and ‘communication.’”
Lee also stated, Kakao plans to expand in major ASEAN markets which shall include Indonesia, the Philippines and Malaysia as it seeks to close the gap with the international success of local competitor Naver Corporation’s Line service.
Last month Kakao bought Daum Communications, South Korea’s No. 2 Internet portal firm, in a $3.3 billion stock deal, showing its ambitions in a global industry that’s attracted a flurry of big-money acquisitions.