Jebsen tedrive Joint Venture Established To Bring Its Tech To China.
Jebsen Automotive Technik (JAT) and tedrive Steering are pleased to announce today plans to establish a 50:50 joint venture “Jebsen tedrive Steering Systems”. The joint venture aims to bring tedrive Steering’s advanced steering technologies to China. The new company will be formally registered by year-end in Shanghai, from where it will spearhead the localization of tedrive Steering’s full product range.
The new joint venture will draw on the operational knowledge and China-wide sales and service network of JAT and the technological expertise of tedrive Steering to satisfy the growing demand for high-quality automotive components in China. Jebsen tedrive Steering Systems will focus on supplying German-engineered steering systems, with plans to localize the manufacturing in China.
“As an established provider of advanced steering technologies to the global vehicle market, at tedrive Steering we are pleased to combine our strengths with those of Jebsen Automotive Technik in order to grow our business in China. With the support of JAT, we will develop the market for our innovative steering technologies in China and help the local automotive sector better serve its domestic and international customers,” said Pavel Gilman, Director, Corporate Strategy and in charge of founding the new joint venture with Jebsen.
tedrive Steering and JAT are confident of the continuing growth of China’s auto sector. Already the world’s largest automotive market, it grew almost 14% in 2013 according to the China Association of Automobile Manufacturers (CAAM), with 21.98 million vehicles sold. Sales for 2014 are expected to show a further 8 to 10% growth.*
With more than 60 years of experience, tedrive Steering is a global leader in the development, engineering and production of steering systems and components. Its product portfolio includes advanced steering technologies for all vehicle segments: from mechanical, hydraulic and electronic rack-and-pinion steering systems for passenger cars and light commercial vehicles to state-of-the-art recirculating ball steering gear technology for commercial vehicles and buses.
“Jebsen Automotive Technik and tedrive Steering are committed to ensuring that Jebsen tedrive Steering Systems develops into the high-quality leader in steering systems for China. By making full use of the nationwide Jebsen Automotive Technik sales and service network and leveraging synergies with our other market-leading joint ventures, we will be able to help tedrive Steering localize its innovative technology and support our OEM and Tier One customers with competitive system and component solutions at the same time,” Arnie Jensen, Director and General Manager of Jebsen Automotive Technik, also the board of director of the new joint venture said.
Jebsen Automotive Technik supports this market with three JVs: Mitec-Jebsen, which provides high-end engine balance shafts and gear set solutions; Jebsen-TCG Automotive Systems (Dalian), which manufactures high-performance variable oil and water pumps; and MSR-Jebsen Technologies, which produces precision machined components for powertrain customers in China.