JD.com Begins to Take Pre-orders for Microsoft’s Xbox One in China.
Chinese giant e-commerce firm JD.com, has recently began to pick up momentum through its partnership with Tencent, which has given it the access to vastly popular social networking channels in china.
JD has recently announce that it shall be exclusively accepting pre-orders for Microsoft’s Xbox One game console in China from today, until Wednesday through its mobile QQ and Weixin official accounts. Any interested buyer will need to place a deposit of up to CNY 499 ($80) to reserve a console, though the full pricing of the Xbox One is still quite unclear.
This latest move picks up on JD’s partnership with Tencent, mobile QQ and Weixin (the chiense version of Wechat) are Tencent’s social networking sites based in China with a large userbase. Earlier during this year, Tencent had taken over 15 percent stake within JD and subscribed another 5 percent after JD completed its IPO in the US, which raised around $1.78 billion.
Following this, Tencent has been tacking some aggressive stances to further increase its e-commerce presence on WeChat, and being the exclusive pre-sales channel that JD is utilizing to take over the Xbox one orders as anoter example of their grand ambitions. JD was included as the official shopping channel within the messenger application, while Tencent opened up its option for official account owners (mostly brands) to set up a shop within WeChat and complete transaction utilizing Tencet’s online payment service, made easier with the recent introduction of an in-app one-click payment transfer feature.
During July 31st, JD shall also being taking pre-orders for the Xbox One on its website.
Microsoft confirmed during April of this year that it would launch the Xbox One in China during September, in partnership with BesTV new media, after a long 13 year ban on video game consoles were finally lifted last year. The two formed a joint venturefor home entertainment and gaming experience last year, becoming the very first company registered in the Shanghai Free Trade Zone agreement, as part of the requirement for console-makers selling in China.
China Telelcom also revealed during the previous week that it would become the exclusive carrier partner for Xbox One in the country and would being selling during September.