iiNet Deploys Integrated Voice and Video Communications Service Microsoft Lync.


iiNet Deploys Integrated Voice and Video Communications Service Microsoft Lync.

Parallels, the platform provider for cloud service delivery, announced the successful deployment of Microsoft Lync via Parallels Automation at iiNet Limited, the leading challenger in Australia’s telecommunications market. The new offering will finally make enterprise-grade voice, telephony and video calling services affordable for small and medium enterprises (SMEs) nationwide.

For more than 20 years, iiNet has been providing Australian SMEs with innovative connectivity solutions to suit the changing dynamics of this market. With almost 40 percent of SME* employees now working away from the office, there is an urgent need to make available business-class collaboration solutions at economical prices.

Microsoft Lync.

iiNet Microsoft Lync lets businesses make lifelike voice and video calls over their broadband connection, share their desktop with others and instant message in a familiar Microsoft environment. What’s more, they can access all these features and make free local and national landline calls from a personalised number directly from their desk phone. They can also enjoy advanced features like voicemail to email, call forwarding and automated receptionist.

“We’re excited to announce this is the first time an Australian ISP has combined Lync with a ground-breaking voice solution to help our small business customers cut costs and transform the way they work,” said Greg Bader, Chief Business Officer at iiNet.

“What we offer with Lync is a great step up, a professional communications tool that’s designed to work well with your desk phone as well as on your desktop. Additionally, it’s backed by our reliable broadband network and award-winning support team with priority business lines,” said Bader.

iiNet’s latest offering builds on its popular Hosted Microsoft Exchange email service, equipping SMEs with fully integrated corporate tools to communicate and collaborate where they want, when they want and how they want.


Parallels Automation.

Parallels Automation is the platform of choice for iiNet as it serves over tens of thousands of SMEs inAustralia.  Parallels’ automation platform was previously used for iiNet’s Hosted Microsoft Exchange offering to handle the provisioning and customer control panel, resulting in a seamless process with 15,000 Hosted Exchange customers added over the past 15 months.

“We’re pleased to partner with Parallels Automation, a global leader in hosting and cloud services enablement solutions,” added Bader.

According to the most recent Parallels SMB Cloud Insights™, the global market for Communications and Collaboration solutions is projected to triple in the next three years, from US$6.5 billion in 2013 toUS$20 billion by 2016. Customers are seeing significant benefits by combining unified communications services like Microsoft Lync with their other cloud-based collaboration and communications solutions such as Hosted Exchange.

“The most recent report by the Australian Communications and Media Authority (ACMA) validates our observation that SMEs are ready and willing to integrate technology into their business process provided the solutions are affordable, easy to use and don’t take much effort to maintain,” said Pavel Ershov, Vice President for Service Provider, Parallels Asia Pacific and Japan. “Over the years, we have invested in helping partners like iiNet to build systems that will enable them to go to market faster with integrated solutions tailored to the specific needs of their customers.”

Parallels Automation is the only platform to automate and simplify cloud service delivery for the largest telcos, hosters and IT distributors. It accelerates creation and delivery of unique cloud services bundles through multiple sales channels, streamlines service provider operations, and delights channel partners and customers with a unified service experience. It is supported by the largest ecosystem of over 250 ISVs and Parallels fourteen years of industry experience, giving hosting companies like iiNet a solid foundation to build their cloud-based product and service offering.

iiNet Microsoft Lync is available in three plans starting from just $1.95 per month per user, no contract required. For more information, visit

Moving soon? Pack your iiNet, Pack your things, Book your removalist ...

Read Next:Toyo Tires Starts Sponsorship for Serie A Club AC Milan in 2014-2015.

Like What Your Reading? Subscribe For A Free Monthly News And Event Update in Asia! Please Share!


About Author

Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

Asia Tech Hub @Copyright 2014