HooHeals, The Service That Lets Patients Search For Info About Their Ailments.
The ongoing development of medical science and technology has resulted in the creation of all sorts of specialized fields of medicine. Doctors go under specific training in order to learn the process behind curing certain symptoms. This is the kind of background that Nithya Pilgram comes from with his founding of Hooheals, a Singapore-based healthcare startup.
As a trained doctor, Pilgrim noticed the lack on interaction between patients and doctors, with current matching services becoming far too commercialized and unable to provide the best quality to doctors and patients alike.
“There is too much advertising going on in current matching services, and conflict of interest arises with doctors having to pay to use such systems. This prevents patients from getting objective info about doctors, as they are only introduced to doctors who pay to use the service,” she said, “That said, doctors have businesses to run and need to find patients, and one of Hooheals’ aims is to provide objective info about which doctors to consult for patients.”
Working along side with CFO Kenneth Low and COO James Grant, Pilgrim launched Hooheals during March, after a long offline validation period.
“We actually started Hooheals late last year, validating the idea with patients, doctors, as well as investors.” she recounted, “By December, we started offering Hooheals as an offline service to selected doctors and patients, and encouraging response led to us launching the site.”
Now, how exactly does this work? Hooheals is paid service for patients, with variety of prices from S$120(US$95) to S$250(US$200) a year. Afterwards, users will be able to generate a detailed medical report, which will be used in making health recommendations, including search out the best, most experienced doctors to treat the ailment.
Users of the pricier plans will so be given the option to add and amend patient profiles, making far more convenient for a parent or caregiver to monitor the health of their family member. Lastly, Hooheals will also maintain an extensive database of medical terms and conditions, letting user find out more about what ails their bodies, and the necessary precaution needing to be taken care of in order to keep their illness under control.
Currently, Hooheals has not gained any sort of funding, with its monetization strategy being mainly through its customer subscriptions. Pilgrim did point out that they are exploring for other ways to generate revenue models, such as employer medical coverage and insurance agencies. With that said, Hooheals is searching for ways to generate a financial round of around US$300k, which will be used to continue developing new features. such as a drug interactio check to help people understand the drug they are taking.