Helpshift Secures US$10 Million in Series A Funding.
The CRM for mobile application based in Pune and San Francisco, Helpshift, has recently announced that it has successfully secured its Series A funding round amounting up to US$10 million. This financial round was led by Intel Capital with the participation from Visionnaire Ventures and currently existing investors True Ventures and Nexus Venture Partners. This follows the company’s funding round of US$ 3.2 million during October 2012, bringing the total to US$13.2 million in funding up to date.
“We’ve seen incredible global adoption of our platform among all parts of the app ecosystem, from games to m-commerce, to lifestyle apps,” said Abinash Tripathy, Co-founder and CEO, Helpshift.
“We’ve realized we have something that most mobile companies could benefit from and the only challenge for us has been the ability to scale to meet the explosive demand. This round of funding will enable us to attack each of these major mobile verticals and bring the benefits of Helpshift to thousands of app publishers,” he added.
In order to reach towards the top of the charts and continue to remain relevant in this highly competitive world of mobile application, companies need to find ways to communicate with their customers and directly engage with them in their application. One of the grandest complication in the application space today is that over more then 90 percent of the user who download an application ten to turn away from them during the first 90 days.
Initially launched during 2009, Helpshift provides a native mobile SDK that can be integrated into any mobile application to allow for a two-way communication, helping companies to talk with their customers directly through their application.
“Mobile gaming is the most significant app economy today, and as a result, most customer-centric innovation in mobile happens here. As a media executive and investor, Helpshift’s machine learning based CRM technology allows leading gaming and m-commerce companies to focus their interactions with users in near tailored approach. So it’s not surprising Helpshift is rapidly being adopted by the who’s-who of the gaming industry. And we, at Visionnaire Ventures, are backing Helpshift to continue growing their global footprint, while delivering great customer experiences,” said Taizo Son, Co-founder, GungHo Online Entertainment and an L P of Visionnaire Ventures.
Managing Partner at Visionnaire Ventures, Susan Choe, shall be joining the Helpshift Board.