gumi, LINE Team Up For a US$100M Game Funding Program.
The company behind the creation of the ever popular Brave Frontier, gumi, has recently announced that during a recent briefing, that it shall be forming an alliance with chat application company LINE to develop a US$100 million funding program for interested mobile game developers in Japan.
Furthermore, LINE has also invested a substantial amount into gumi for a 10 percent stake and shall support the game developing company in creating new titles. This also means that gumi titles will make their way onto LINE’s platform by the end of this year.
LINE’s Chief Strategy and Marketing Officer Jun Masuda stated that the programme plans to aim for the midcore category of gamers and user instead of the casual market due to diversifying preferences in the gaming market, As such, gumi seem to be the best partner for the platform thank to its its highly additive RPG game known as Brave Frontier.
It also manage to help that the RPG manage to get the company a quick user acquisition number within the Southeast Asia, Korea and the US. gumi CEO Hironao Kunimitsu wishes to distribute the company’s games through LINE’ss chat application “as soon as possible”.
gumi also plans to file for an initial public offering before the end of 2014, though the company has yet to reveal which country it plans to file with. Te company has amounted worth of US$160 million, though it did not declare an exact figure. A TV animation for Brave Frontier is also going underworks.
This will most likely lead towards LINE games become something even more then they currently are. According to the Kantan Games’ Dr. Serkan Toto, who stated that LINE’s game platform has always been dramatically overrated and never reached it full potential. The target switch from casual to midcore will indeed be welcoming, and having a game study such as gumi will make it possible to seamlessly cater well-designed games to the platform’s 500 million user.