GREE Expands Its Company Towards the Luxury Goods Industry.


GREE Expands Its Company Towards the Luxury Goods Industry.

GREE has recently made some plans to expand its mobile gaming business with a new online service named uttoku by GREE. According to the company’s third quarter financial report for 2014, the service shall being to focus on luxury goods, where users will be able to trade in points form coupons or other programs to purchase goods such as hotel stays, handbags, and gourmet food and much more. Partner tho this new service will also include Gourmet Navigator, All Nippon Airways, and Hotel Okura.


Focusing on its quarterly results, GREE seems that its doing pretty well with net sales of JPY 31.07 billion (USD$305 million) and operating income of up to JPY 9.95 billion (US$98 million). Also, It still took a smidgen of decline in its net sales, its second quarter 2014 results was JPY 32.63 billion (US$321 million). Its net incoming during Q3 took a large decline from JPY 7.42 billion (US$73 million) from Q2 to JPY 4.74 billion (US$47 million). Even So, GREE remains hopeful as smartphone game consumption grew to 71 percent of total coin consumption for its application purchases.

Its first-party titles such as the infamous monster collected game called Monster Planet and bishounen pirate sim Kaizoku Oukoku Columbus have grown in player base due to the games user’s experience and user interface improvements combined with new updates. The company’s other titles have a much weaker sales due to their seasonal factors, plays can be really picky about the games the tend to invest their times in or there can be something else from a major company that currently out and taking up their time.


One of GREE’s recently new web titles, Monster Hunter: Roar of Cards, increased at a stead pace since its release in Japan during February as its manage to surpass over 300,000 downloads during its first 23 days of release. On the mobile game of the industry, the company’s experiment with new game genres has worked very well though its Garage Production short-term prototype development program. The first game from this program was Pazu Pazu Fantasy, was out for the iOS and Android with some very positive reviews. Secondly, Dungeon Flicker, also gained so positive attention and retention. The full version of both iOS and Android games will be planned for the fiscal year of 2015.

The company has also invested into two new companies. The first one is a crowdsourcing video production-focused site Viibar, and the second would be an online reservations platform by the name of Coubic.

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Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

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