GE Lighting to Offer LED Lighting Fixtures Connect to Shoppers’ Smartphones.
One of the questions that those within the retailing industry ask themselves is, how can they get a customer to come back for the sales floor they plan to have, when the increasing number of consumers would rather choose to online shop, which causes a decline of visiting “off-line” stores by consumers?
GE Lighting, a specialist for energy-efficient solution, came up with a unique solution which feature indoor location-based services by utilizing LED lighting, in partnerships with ByteLight, location-based marketing solution providers.
GE Lighting and ByteLight announced on May 29th that they will showcase the next upcoming generation of LED lighting fixtures that communicate with shoppers smart devices while in-store, enabling retailers to provide exciting new location-based services by utilizing GE LED infrastructure.
ByteLight’s indoor location technology embedded inside GE LED fixtures will deliver high-value applications to retailers, providing the capability to understand the precise location of shoppers using a selective application powered by ByteLight on their smartphones and tablets.
The solution combines Visible Light communication (VLC), Bluetooth Low Energy (BLE) and inertial devices sensors, and supports any Android or iOS application on a smart device equipped with a camera or Bluetooth smart technology. The comprehensive approach allows retailers to reach a broad number of shoppers from all over the place, from making the parkeing lot to anywhere in the store that contains an LED light. As of results, retailers will be able to achieve continuous ROI on their conversion to GE LED light while providing a strategic platform for the connected retail store of the future.
In order to better help retailers increase their in-store traffic basket size, GE and ByteLight are connecting smart LEDs to digital marketing platforms to deliver contextually relevant content and create social shopping experiences. For examples:
• Welcome repeat customers with personalized shopping lists as they approach the store front, then provide an easy-to-follow map to optimize their shopping time
• Offer coupons and promotions based on shoppers’ position and direction in the aisle combined with shopping history
• Present customer reviews, play product information videos and connect on-demand with virtual associates to make brand choice easier