EI Design Reveals Gamification Strategy.


EI Design Reveals Gamification Strategy.

Earlier this year EI Design launched ProductLine InSight, their off-the-self learning modules. With InSight Suite 2 set for an August 2014 release, EI Design unveils their gamification strategy, which is a key element in their learning suites.

“Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems,” says Wikipedia. It goes on to say, “Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.”



It’s been a tried and tested teaching method for children for years, and it’s applicable to adults as well. Gamification in learning environments is still in its infancy but EI Design is changing this.

Many of EI Design’s competitors believe that the business of learning and academics is a serious pursuit with no room for fun but EI Design believes that learning can and should be enjoyable. In the end, if the learner is fully and willingly engaged in the experience, they are more likely to continue learning and to consume the materials more enthusiastically.

“Our approach takes its cues from the core of our design philosophy, i.e. learner centricity,” explains Asha Pandey, founder of EI Design. “We begin the exercise with identifying the business problem, understanding the challenging areas and learning gaps, we then really spend time on the learner. We look at the target audience’s profiles and determine what would truly intrigue and engage them.”



Gaming philosophies seem like such an obvious approach to learning modules, it’s a wonder more companies aren’t utilising them for adult learning strategies. According to Asha, however, past teaching courses have been overly focused on the professional manner of course delivery – not the way the learner actually absorbs the information. Many know that no two people learn or assimilate information in the same manner. Some people are visual learners, others need to do to learn (tactile learners) while the auditory learners simply need to hear a lesson to comprehend it. It is difficult to meet the needs of all these learning styles with a rigid platform. Gamification changes this and adds flexibility to the teaching and learning experience.

“We craft the gamification approach by carefully weighing the elements that are worth incorporating. We may blend multiple aspects in the learning strategy to bring in the required engagement. For instance, we may work on a theme (contextual to content and relevant to learner) and weave gaming elements in line checks and assessment. Sometimes, the entire learning path may be through a gamification concept,” explains Asha.

While a complete gamification approach is effective in some scenarios, others instances require only certain elements of gamification and EI Design is adept at tailoring gamification as needed.

Energising learning is how EI Design operates and gamification is just one of the many learning design approaches they are using to make the learning experience more fun and more effective for their customers.

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About Author

Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

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