E-House Launches Home Price Ratings Website.
E-House (China) Holdings Limited, a leading real estate services company in China, today announced the launch of its home price ratings website www.fangjiadp.com and related mobile app (“Fangjiadp”), both of which operate under the Company’s real estate information and consulting business unit, CRIC. The website and app currently cover more than 4,000 new residential developments in 21 cities, as well as more than 30,000 existing residential compounds in 5 cities in China.
Fangjiadp provides independent home price estimates, qualitative reviews, and ratings for primary and secondary market residential compounds. By entering an address (down to each individual apartment unit level) or compound name, consumers can instantly obtain the estimated market value of both new and previously-owned properties, as well as CRIC’s expert opinions on other aspects of the properties. Properties are rated as “strongly recommended buy,” “recommended buy,” “buy with caution” or “recommend waiting.” Once a consumer locates a property of interest, Fangjiadp will also list four similar properties in the area that are in the same price range so that consumers can compare estimated values and other aspects of the properties.
Xin Zhou, E-House’s co-chairman and CEO, said, “Fangjiadp is developed by highly experienced analysts with many years of industry knowledge and is backed by CRIC’s comprehensive and powerful real estate database. In addition to its wide and comprehensive coverage, Fangjiadp‘s unique user interface allows consumers to conduct one-on-one conversations with CRIC’s home price analysts. We believe Fangjiadp brings a new experience and unique value to home buyers and sellers that has never before existed. As part of our planned upgrade for Fangjiadp, consumers will be able to not only communicate with our home price analysts, but also write their own listing reviews while interacting with other consumers and industry experts to obtain relevant information and recommendations. For our CRIC unit, the launch of Fangjiadp represents the expansion of its customer base from what had historically been businesses and government entities to consumers, and illustrates its position as an independent and unbiased real estate information source.”