E-commerce Analytics Startup Plaid Secures $1.5M Funding.
Japan-based Plaid, a startup that’s developing a real-time analytics platform for e-commerce sites, has announced that it has manage to raise a total of 150 million yen (around US$1.5 million) from Japanese investment funds Femto Growth Capital and Femto Startup.
Along side with this recent announcement, Femto Group general partner, Tetsuya Isozaki, has joined the company’s mangement board. Plaid shall utilizing this recently earned financial funding to further enhance their engineering forces, in order to accelerate system development.
The company’s analytics platform has been given the name Karte. By inserting a single line of code into every page for an e-commerce site, users shall be able to gain some insight into the demographics of typical e-commerce site customers by providing metrics, such as their conversion rates, number of visits, or category of products customer tend to normally check out.
The CEO of this company, Kenta Kurahashi, further elaborates upon their main objective when it comes to this platform:
Our system allows you to see every single behavior of your online customers. So I believe that it helps you give your customers shopping experiences like what they usually have at real stores.
Once the user has figured out what kind of people are visiting their site, the platform’s ‘recipe’ feature shall allow them to present rewards campaigns or notifications to selected segments of customers on their website.
The company initially launched during October 2011 by CEO Kenta Kurahashi who previously worked at Rakuten for specializing in their e-commerce marketing and analytics initiatives.
The company was launched back in October 2011 by CEO Kenta Kurahashi who previously worked at Rakuten for specializing in their e-commerce marketing and analytics initiatives.