Diageo Global Travel Extends Johnnie Walker House Presence into India and Taiwan.
Diageo Global Travel is proud to announce the opening of two JOHNNIE WALKER HOUSE retail showcase stores in travel retail – one in Mumbai, India and another in Taipei, Taiwan.
Johnnie Walker House.
Following the success of the JOHNNIE WALKER HOUSE launches in Beijing, Shanghai and Seoul and continuing the brand’s mantra of ‘Keep Walking’, the new JOHNNIE WALKER HOUSES in Mumbai andTaipei are multi-sensory embassies for luxury Blended Scotch Whisky, designed to educate and inspire travellers by providing them with a luxurious and engaging shopping experience that encapsulates the history, provenance and pioneering spirit of the JOHNNIE WALKER brand.
Travellers can fully immerse themselves in the history of JOHNNIE WALKER and its famous liquids through a number of striking wall installations; and in deluxe mentoring spaces specialist brand ambassadors will invite them on a sensorial journey to touch, taste and smell the rare elements that make up JOHNNIE WALKER.
To celebrate the inauguration of the Houses, a limited edition bottle of JOHNNIE WALKER BLUE LABEL has been created. The JOHNNIE WALKER HOUSE™ ART COLLECTION – Mumbai Edition will be exclusively available at Mumbai International Airport.
Doug Bagley, Managing Director, Diageo Global Travel and Middle East, said: “We are delighted to bring not one, but two JOHNNIE WALKER HOUSES to life in partnership with our customers in key travel retail channels globally. This reinforces our long-term commitment to providing travelers with a luxurious, unparalleled shopping experience in one of the fastest-growing retail channels worldwide. Both airports are key travel hubs, handling a combined 63 million passengers a year which make them perfect locations for JOHNNIE WALKER HOUSES within our burgeoning industry. We are confident that they will surprise and delight consumers with an unmatched retail space and deliver a luxurious shopping experience.”
Lawrence Law, Global General Manager Johnnie Walker Houses, said: “I’m delighted to see the extension of the JOHNNIE WALKER HOUSES into travel retail. It’s a move that highlights the esteem with which we hold our commercial travel retail partners. We believe it’s important to immerse consumers in our brand and these houses will provide them with the first luxury retail experience beyond our flagship JOHNNIE WALKER HOUSES.”