Couple Social Network Between Launches It’s own M-commerce For Couples.
An application that’s originally from South Korea for couples to share their moments in a private social network, Between, is currently developing its platform as it launches its own e-commerce store as of today in South Korea, where a 60 percent of its users are based at. This comes around just right after the billion-dollar Japanese mobile games firm DeNa had invested into Between earlier within the year, which we predicted would lead to an array of other services which include mobile commerce and games, which is something DeNA is better known for that.
Between is partnering up with a local Korean teams such as 10×10 and Wincube Marketing to launch a gift shop for couples, where mobile coupons shall bee handed out for them to redeem their presents.
Users based within South Korea have three different options they can use to pay: credit cards, carrier billion, or banks transfers. Edward Lee, Head of International Business, VCNC, Stated:
“When we develop our commerce into a more solid model, it wouldn’t be a big problem mounting it into new markets where we have a meaningful number of users, right partners and a commerce-friendly environment.”
This recent news comes along as Between announced that they have manage to reach a milestone of over 7.3 million users worldwide, with 1 million users based in Japan, within a year of enter the Japanese market. VCNC, the company that behind the creation of Between, also announced recently that Japan’s Global Brain Corporations and US-based 500 Startups have invested into it, though the total amount of said investment has not been disclosed. The two investors have joined VCNC’s latest venture round, the one led by DeNa in February.