China Unicom Integrates NQ Mobile Music Radar Tech Service.
NQ Mobile, a leading global provider of mobile Internet services, today announced a deal with China Unicom, the second largest telecommunications company in China, to integrate NQ Mobile’s Music Radar technology into the native music client offered by the carrier. The agreement represents the strengthening of the relationship between the two companies beyond the application distribution partnership in place since November 2013.
Available for both Android and iOS platforms, Music Radar is an innovative, content-based music information retrieval (MIR) application that gives users the ability to discover matching audio files from a variety of input, including the singing or humming of a tune. Since launch in October 2013, Music Radar has experienced rapid organic user growth and attracted high-profile partners in China and the US for its streamlined user experience and increased accuracy, which enables partners to simultaneously increase customer satisfaction and revenue.
The deal with China Unicom is an important step in NQ Mobile’s aggressive expansion plans for Music Radar as part of the company’s mobile platform strategy. In 2012, Chinese record label organization CMIC estimated the total value of the digital music sector in China at RMB30 billion (US$4.9 billion), demonstrating the extremely attractive market opportunity for music services such as Music Radar.
NQ Mobile Inc. is a leading global provider of mobile Internet services. NQ Mobile is a mobile security pioneer with proven competency to acquire, engage, and monetize customers globally. NQ Mobile’s portfolio includes mobile security and mobile games & advertising for the consumer market and consulting, mobile platforms and mobility services for the enterprise market. As of December 31, 2013, NQ Mobile maintains a large, global user base of 481 million registered user accounts and 136 million monthly active user accounts through its consumer mobile security business, 107 million registered user accounts and 20 million monthly active user accounts through its mobile games & advertising business and over 1,250 enterprise customers. NQ Mobile maintains dual headquarters in Dallas, Texas, USA and Beijing, China.