Business Card Box Company Sansan Ongoing Expansion Into the US.


Business Card Box Company Sansan Ongoing Expansion Into the US.

During this past May, Japan-based startup Sansan successfully secured US$14 million in order to launch their restyled contact sharing application into the US. The application is currently available on iOS and Android devices, allow users to scan their name cards, collate contact information, and share contacts with their colleagues.


With a tagline that states “The Business Card Box for your company’s, Sansan service’s quite different from its sister service, Eight, which targets individuals, rather than a corporation. Moreover, the Eight application is only available in Japan, while the Sansan application can be downloaded in places such as Japan, Us and Singapore, which is currently undergoing beta.

The company has manage to set up their own office within the US with a total of 10 staff employees. For comparison sake, it has a total of 120 people in its Japanese offices in Tokyo and Tokushima.

US Market.

Since its launching, Sansan has gained the attention of more than 300 corporate users within the US, and according to Kato Kan, the one who handles public relations and marketing at the firm, states that these also include some who are premium users.

Kato further elaborated that the team has derived man insights about how the US market is different from its Japanese counterpart. For instance, user within the US tend to be much more open about inviting their colleagues onto the platform. In total. Sansan has gathered over more than 2,000 premium corporate user in Japan and over.

“Our service in the US has been in market for just a month,” he shared, “The similarities in both Japan and the US are that there are business card sharing needs. Additionally, we discovered that there were many inquiries from Asian countries, especially Singapore. Therefore, we are considering service localisation into Asian markets.”

“Our products in Japan and the US are quite different. In the US, it is mobile-first, free to download from stores (iOS, Android). Users can take photo of business cards and invite colleagues, but this user experience is not yet available in Japan,” he added.

Moving onward, the company shall also considering to expand towards other English-speaking countries such as India, the Philippines and Australia.

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About Author

Kevin C is passionate for tech world wide. He was apart of Qbox media and currently is apart of a UX firm based in Hong Kong.

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