Brands Make An Appearance With WeChat’s Own Advertising System.
After only recently having allowed WeChat to allow official account owner to make a shop on Weixin, the Chinese version of the popular messaging application offered in China, it’s currently offering even more features by opening up access to its own advertising platform. This system is currently undergoing beta testing and will only be opened to official accounts with over more tan 100,000 followers, which allows WeChat to gather feedback and make any necessary improvement.
These ads within WeChat shall appear in the form of a text link at the very bottom of an official account page that users will already be following, so user will not have to concern themselves over random ads popping up on their chat inboxes.
WeChat has stated that official account owners will target adverts ads according to gender, age, and region in order to gain more potential user. They can also monitor their advertising performance in the statistics section, which includes the exposure level, click-through rate, and revenue gained, then adjust the advertising accordingly to increase the effectiveness.
WeChat’s advertising efforts arrive as its works to develop a platform in which user will not only be able to send out messages to one anotherm but can also play games, shop and purchase material goods without having the leave the application. In particular, as WeChat is increasing its focus on e-commerce, advertising has become even more important role to entice users to click through and make purchases.
During the previous month, Tencent followed in though with its very own e-commerce ambition by dishing out $736 million for a 19.9 stake within China’s own version of Craiglist, 58.c0m, which shall see 58.com’s service being integrated into Tencent’s network which includes WeChat.