BlueStack Secures An Investment Fund From Samsung Ventures.
BlueStacks and Samsung Ventures announced the latter’s investment in BlueStacks in connection with the GamePop service. GamePop was announced in 2013 as a white-label solution for cable companies and TV manufacturers to bring mobile gaming to TV. Since then, Ubisoft, Warner Brothers, GREE and hundreds of other gaming companies have signed on to the platform. Other investors include Andreessen-Horowitz, Qualcomm, Intel, Redpoint, Ignition Partners, Radar Partners, AMD and others. Samsung Ventures is the investment arm of Samsung affiliated companies.
“The size of the mobile gaming market, combined with the unique technology BlueStacks has developed for these games to run smoothly on TV made this an easy choice for us,” said Ilseok Yoon, Vice President at Samsung Ventures. “The control mechanic they have developed for mobile gaming on TV makes it feel like the games were developed for TV in the first place. It’s very impressive.”
“GamePop as a product is in peak fighting shape to take on Amazon Fire and others in a white-hot new market,” said BlueStacks CEO, Rosen Sharma. “We can’t wait to unlock our distribution.” BlueStacks first tested its GamePop concept at a Dallas-area mall kiosk in the summer of 2013. The response among kids and parents was overwhelmingly positive, leading to the official creation of the gaming service aimed at the mobile generation.
“The first piece you need is great content,” said BlueStacks’ Apu Kumar, “Surprisingly few companies have as large a stable of A-level game studios that we have behind GamePop. Once you have the content, distribution is everything. The partnership with Samsung and with leading cable operators in the US and Japan puts GamePop in the #1 spot for games on TV.”