Bazaarita Launches As Malaysia’s First E-commerce Site.
A new e-commerce website that specializes online and on-ground flash sales, has recently launched, boasting itself to be one of the very first e-commerce sites from Malaysia. Bazaarita, has announced recently the official launching of its website. Bazaarita has stated that its aims to connect all the local brands and designers with domestic consumers within Malaysia by teaming up with bazaars and events.
Aiming for both the millennials and the older generation of consumers, Bazaarita states that the deals it has to offers are mostly product-based focusing on fashion, beauty products, gadgets and household items. It’s also including local services, food and beverages, social activities and travel packages, though these services are made up of much smaller parts of its product focus.
But whats really setting Bazaarita apart from other competitors within the same space such as Groupon, Living social and Dealmates, its, who already established an operation with Malaysian e-commerce market?
The General manager of Bazaarita, Hufiz Zulkiflee, had stated that:
“We are fully aware of the fierce competition that we are about to face. However, we are ready to face this challenge head-on with the resources that we have. Our target audience is a young and niche market. It will not be easy but we will persevere and make ourselves known to Malaysia. Our goal is to grow with our merchants, to give exposure to deserving young talents, to make Malaysia one of the top social and fashion hubs in Southeast Asia.”
From what can be understood is that Bazaarita’s differentiates from focusing more on partnerships established with loca l merchants and vendors. Aside from offering a cash-on-delivery (COD) services, Bazaarite is teaming up with local businesses, designers and retailers to develop its own brand through bazaars and flea markets serving local residents. As the market for retail in the e-commerce spaces continues to rise in tension, this strategy might be an important factor for Bazaarita’s potential.