Baidu Rolls Out Their Online Search Service in Brazil.
Baidu recently announced that it has officially launched it search engine in its largest market outside of China, Brazil.
Baidu Busca, the Portuguese-language version of Baidu, currently covers web, images and video searches. It also incorporated a localized version of its Postbaar ( Tieba in Chinese) trending forum feature.
Founder and CEO of Baidu Robin li was in Brazil during Thursday to announce the launching, which happened to coincide with Chinese President Xi jinping’s meeting with Brazilian President Dilma Rousseff.
Spokesperson for Baidu, Kaiser Kuo stated that the Brazilian version of Baidu would arrive tricked up with several features not available in the Chinese version, these include a smart searchbox that predicts queries and shows preview shots of the top results while typing, an open content platform with several local partners, and some interactive elements such as the capability for user to “like” their favorite althletes and celebrities.
Kuo further added that Baidu has yet to announce any sort of specific target yet for Baidu Busca.
“This is just the beginning of what we anticipate will be a long road that’s going to require patience and determination,” Kuo said. “One thing we’re doing is focusing on more local development.
“Right now most of what you see was developed in Beijing. But we’re now talking to local universities and we’re planning on building an R&D center in Brazil focused on Big Data and improving UX (user experience) in a highly localised way.”
Kou also included that users can “definitely expact Thai…and Arabic versions of Baidu in the not-too-distant future.” He noted that both languages are currently in bate for a small portion of user.
Three brand new localized version of Baidu for Brazil, Egypt, and Thailand were temporarily spotted during January when the sites went live as part of an internal test for less than 24 hours. They were take down immediately afterwards.
Baidu has been concentrating on Thailand, Brazil, Vienam, Indonesia, and Egypt for the pass couple of years, opening offices in each Country and gradually rolling out software product such as PC antivirus application, mobile browsers for Android phones, and AOl-style Hao123 internet listing portal and Postbar forums.
The only other country outside China where Baidu launched its search engine is Japan, where it has struggled to gained any sort of significant market share.