Appier Secures US$6 Million Funding From Sequoia Capital.
Appier Inc, a Taiwan-based company that offering cross-screen marketing solution, stated during Wednesday that it has manage to secure a funding round that amounted up to US$6 million from Sequoia Capital, making it the very first local company to ever receive an investment from the well distinguished U.S.-based venture capital firm.
Appier has stated that this investment shall be utilized to further their research and development, capacity building, and sales and marketing, witht he number of its current amount of employment expected to double from the 40 within a year.
Initially founded during 2012, Appier has manage to develop a proprietary technology that leverages artificial intelligence and big data, marked down by massive set of complex information, to deliver effective marketing campaigns for its customers, these include cosmetics brand L’Oreal and sportswear maker Nike Inc., according to the company.
“Sequoia’s investment is not only a vote of confidence in the Appier team and our technology, but also a vote of confidence that world-class startups can arise in the region,” Appier CEO Yu Chih-han told a press conference.
Managing director of Sequoia Capital, Shailendra Singh, stated in a prepared statement that Appier has played as ”a potential game changer” in the mobile industry and will “redefine marketing in the digital age.”
The venture capital firm has an unparalleled track record of partnering with entrepreneurs to create global market leaders. It was a much early investor in from some of the world’s most famous tech companies, which included Apple, Ciso, Dropbox, Google, LinkedIn, Oracle, Yahoo, YouTube and Zappos.