App Annie’s Expansion Into China And Its Discovery of the Chinese Market.
App-ranking service firm App Annie has recently announce their release of their very first ever apps index for China, although its currently only for the iOS for the moment. A ranking for Android application will most likely take some time to gather up, as Google Play doesn’t have a presence in China and App Annie would have to partner up with a third-part Android app stores instead.
The index discovered something very surprising, an avatar-creator named ‘MYOTee’ has taken the top spots of downloads among all iOS apps in China, this include globally, during June, although it was “well outside the top 100″ during May. App Annie pointed out that it saw a immense one million-plus downloads during a three-day holiday for China’s Dragon Boat Festival.
The sudden increase in MYOTee’s popularity show of the amazing power behind social networks and messaging application in China, as it allows user to create their very own avatars, and share them onto their online social groups.
While that’s going on, e-commerce rivals such as Alibaba and JD.com are combating it out as their application are both ranked near the top 10 by downloads for June, while mobile video applications are hauling in the money as iQiyi, Youku and LeTC all rank among the top 10 by revenue.
Now for the games, App Annie found out, not quite so surprisingly, that mobile internet giant Tencent was the top publisher by downloads and by revenue. For that matter, seven out of the top 10 iOS games by revenue during June were all produced by Tencent.
Although, there is a much larger variety in terms of gaming application downloads. Seven out of the top 10 games didn’t feature in the previous month ranking, while three out of top 10 were new releases, and three were published by foreign game companies, of of these would be Rovio’s very own Angry Birds Epic.
This has shown us that Chinese gamers are willing to hop onto any upcoming new game that surfaces in the country’s app stores, but to gain their attention and make a lucrative sum out of the games instead of something that Tencent has honed rather successfully.