Alibaba Wants A Piece Of The Pie From The China Instant Messaging Scene


Alibaba Wants A Piece Of The Pie From The China Instant Messaging Scene

The tech war in China continues as Alibaba announced that they will be releasing a new version of their instant messaging platform named Laiwang. They also announced that the Laiwang will have free cloud video hosting and free video sharing directly on their platform.


The most powerful thing about the new video recording, storing, and sharing feature is that instead of the normal 9 seconds of video time, you can now record up to 5 minutes per file. Alibaba also hinted that they might allow up to 30 minutes of recording time in the near future. More and more servers are being built.

Another very powerful feature on Laiwang is how it allows the user to crop and filter out the video before or while chatting with their friends. You can crop the video or add special effects to it all in the chat box. This increases the whole social aspect of the app and will attract a lot more users.

In addition to the new features, Laiwang will still retain it’s normal functions such as sticker sharing, voice messages, gifts, and many more. Laiwang will also include the discovery feature where people can find matching individuals around them or near the same area. They say in China that most people meet each other through social apps like Laiwang, Wechat and many more.

Everything will be stored in their cloud server safely free of  charge. The team doesn’t stop there. Alibaba is also increasing their performance for the video sharing feature. Now, they will allow people to share videos on the platform directly to Youku/Tudou easily. Alibaba invested USD 1.22 billion and USD 280 million in these two companies in April and March, respectively.

To check out Laiwang’s site go here:


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