Airbnb Extends Their Services Towards Chinese Tourist.
Listing for Airbnb properties can easily be found within Chinese cities, but interestingly enough, the site does not have any official presence within China. This could most likley mean that there a have not been any kind of marketing efforts, people on the move to speak with local regulators, or rigorous quality check of the place that are posted up on Airbnb.
Although it seems that this recent marketing stance are about to change. Airbnb silently penned a partnership with Alibaba-backed outbound travel site Qyer during the late previous week, and the cooperation initiatives outlines include online and offline activities, joint marketing efforts, and exhibitions to promote tourism destinations.
Varsho Rao, the head global operations for Airbnb, said during a statement, “Airbnb is committed to creating a unique travel experience, and we can do so by linking up Chinese tourists to overseas home owners for an unforgettable holiday. In this respect, Qyer is aligned with us.”
As Qyer in an outbound travel site, it seems that they are aiming to get Chinese travelers to first recognize Airbnb as a legit accommodation resource when they head overseas, and eventually develop a trustful relationship that would bring them even more listing from China surfacing on the site. This is probably when Airbnb will decide to go full throttle on the growing community and cultivate even more users.
This moves also comes along with Airbnb’s shifting focus on connect tourist with the locals at the destination, which goes beyond that of easing accommodation. A new feature thats been dubbed ” Local companion” has been undergoing testing in San Francisco over the past couple of weeks, but only for people who have been invited into a private beta. It appears in the Airbnb Inbox for iOS and allows the user to ask any questions, such as concierge service, but with people like at their holiday destination instead.
This shows that Airbnb has manage to make a smart move and correctly chose their partner as they strive to develop its brand in China. Qyer was founded during 2004 and reaches over 40,000 destination overseas. It provides various travel-related services which include air ticket booking, hotel reservation and visa arrangements. This site has gained a total of 10 million users, with those coming from mobile numbering around 5 million. During the previous July, Chinese e-commerce giant Alibaba invested an undisclosed amount into Qyer, seeking to boost its travel offerings for its marketplace site Taobao.