500.com Enters Into Strategic Partnership with China Mobile Limited.
500.com Limited a leading online sports lottery service provider in China, today announced that it has signed a strategic partnership agreement with China Mobile Limited (“China Mobile”), to become the sole provider of online sports lottery products to China Mobile Points Mall (“Points Mall”), an online marketplace where China Mobile subscribers can redeem loyalty points. The agreement will provide easy and convenient access for China Mobile’s 770 million subscribers to purchase 500.com’s online sports lottery products using loyalty points.
According to the terms of the agreement, the Company’s online sports lottery products will become available for redemption with loyalty points on the Points Mall for a period of up to two years, upon which the agreement can be renewed. The online sports lottery products provided by the Company will be available in all of China’s 31 provinces, municipalities and autonomous regions. China Mobile will reimburse 500.com for the products purchased in cash. The Company already provides lottery purchase and information services to China Mobile users through its internet, mobile apps, WAP and SMS channels.
As of January 2014, approximately two-thirds of China Mobile’s 770 million subscribers have redeemed loyalty points on the Points Mall.
Mr. Man San Law, Founder, Chairman and Chief Executive Officer of 500.com commented, “We are incredibly proud to have been selected as the sole provider of online sports lottery products for China Mobile’s Points Mall. We expect to see sales volumes increase significantly as our products become available to China Mobile’s 770 million subscribers. We look forward to developing an even deeper relationship with China Mobile as we work to integrate our products into their vast ecosystem.”
In January 2014, 500.com signed a strategic partnership agreement with China Mobile E-commerce Limited (“China Mobile E-commerce), a subsidiary of China Mobile, allowing payments to be made for 500.com’s mobile sports lottery products on China Mobile’s vast network.